E-Commerce7 min read
B2B E-Commerce vs B2C: Why They Need Completely Different Stores
It's tempting to assume B2B e-commerce is just B2C with bigger order sizes — the same shopping cart, the same checkout, just bulkier invoices. That assumption quietly undermines a lot of B2B stores. The buying process, the pricing logic, and the relationship itself work fundamentally differently, and a store built on B2C assumptions almost always leaves real friction and revenue on the table.
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